REBIUN - ODA

Descripción del título

Dynamic Competitive Analysi...

Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995

AllanSteffenRobert

Springer Berlin Heidelberg 1996

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The book is of interest to researchers in marketing science, applied game theorists, and practitioners in marketing with an interest in methods and examples of dynamic competitive analysis of both theoretical and empirical orientation

Ver

Electronic books

Monografía

monografia Rebiun25354719 https://catalogo.rebiun.org/rebiun/record/Rebiun25354719 m o d cr mnu---uuaaa 121227s1996 gw o 000 0 eng 934982780 9783642457531 electronic bk.) 3642457533 electronic bk.) 9783540616139 3540616136 AU@ 000051697250 NZ1 14997842 NZ1 15567983 AU@ eng pn AU@ OCLCO OCLCQ GW5XE OCLCF OCLCQ EBLCP OCLCQ YDX UAB OCLCQ LEAUB OCLCQ KJS bicssc KJSM bicssc BUS043000 bisacsh 658.8 23 AllanSteffenRobert Dynamic Competitive Analysis in Marketing Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 edited by Steffen Jrgensen, Georges Zaccour Berlin, Heidelberg Springer Berlin Heidelberg 1996 Berlin, Heidelberg Berlin, Heidelberg Springer Berlin Heidelberg 1 online resource (x, 285 pages) 1 online resource (x, 285 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Lecture Notes in Economics and Mathematical Systems 0075-8442 444 Advertising -- Pricing -- New Product Diffusion Models -- Channels of Distribution -- Other Models of Competition The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The book is of interest to researchers in marketing science, applied game theorists, and practitioners in marketing with an interest in methods and examples of dynamic competitive analysis of both theoretical and empirical orientation Economics Marketing Economics. Marketing Electronic books Zaccour, Georges Print version 9783540616139 Lecture notes in economics and mathematical systems 444

• Localizaciones: 1
• Préstamo interbibliotecario

• Exportar
  • Dublin Core
  • Google scholar
  • RIS
  • RefWorks
• Favorito
• Compartir

Información Sólo puedes introducir una dirección de email ×

Introduce un email para compartir el título

Email Pon el email de la persona con la que deseas compartir este contenido

Error .alert.alert-info

Cerrar Compartir por email

Información Haz clic en el cuadro de texto para seleccionar el contenido y copiarlo al portapapeles

Enlace permanente https://catalogo.rebiun.org/rebiun/record/Rebiun25354719

Cerrar

monografia Rebiun25354719 https://catalogo.rebiun.org/rebiun/record/Rebiun25354719 m o d cr mnu---uuaaa 121227s1996 gw o 000 0 eng 934982780 9783642457531 electronic bk.) 3642457533 electronic bk.) 9783540616139 3540616136 AU@ 000051697250 NZ1 14997842 NZ1 15567983 AU@ eng pn AU@ OCLCO OCLCQ GW5XE OCLCF OCLCQ EBLCP OCLCQ YDX UAB OCLCQ LEAUB OCLCQ KJS bicssc KJSM bicssc BUS043000 bisacsh 658.8 23 AllanSteffenRobert Dynamic Competitive Analysis in Marketing Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 edited by Steffen Jrgensen, Georges Zaccour Berlin, Heidelberg Springer Berlin Heidelberg 1996 Berlin, Heidelberg Berlin, Heidelberg Springer Berlin Heidelberg 1 online resource (x, 285 pages) 1 online resource (x, 285 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Lecture Notes in Economics and Mathematical Systems 0075-8442 444 Advertising -- Pricing -- New Product Diffusion Models -- Channels of Distribution -- Other Models of Competition The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The book is of interest to researchers in marketing science, applied game theorists, and practitioners in marketing with an interest in methods and examples of dynamic competitive analysis of both theoretical and empirical orientation Economics Marketing Economics. Marketing Electronic books Zaccour, Georges Print version 9783540616139 Lecture notes in economics and mathematical systems 444