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The 30-second storyteller :...
Monografía
monografia Rebiun39548808 https://catalogo.rebiun.org/rebiun/record/Rebiun39548808 m o d cr cn||||||||| 060302s2007 maua o 001 0 eng d 2006923267 123552524 228170385 228170386 473749030 647431838 647602844 722511114 728025556 888730880 922997405 961519942 962662265 966253542 971458657 975209560 975244838 982018014 988442027 991584988 992061053 995023149 1006310093 1006805716 1018003659 1031262929 1037445637 1037927256 1038620129 1041761696 1043612933 1045514134 1055354435 1058719082 1065109356 1078358188 1081196404 1083354798 1083602529 1100558089 1102733380 1109124560 1113419421 1114398190 1119107835 1162036505 1302702797 1409111048 9781598632262 1598632264 9781598632279 electronic bk.) 1598632272 electronic bk.) 1598632264 pbk.) 9781598632262 AU@ 000051427507 AU@ 000053245015 DEBBG BV043156138 DEBBG BV044096835 DEBSZ 422212660 DEBSZ 449643492 NZ1 12061533 Title subscribed to via ProQuest Academic Complete CCO eng pn CCO OCLCQ E7B OCLCQ UV0 DKDLA OCLCQ N$T OCLCQ OCLCO OCLCQ OCLCE OCLCQ OCLCO OCLCQ YDXCP OCLCQ AZK LOA OCLCO JBG COCUF AGLDB CNNOR MOR PIFBR ZCU OCLCQ U3W OCLCF BRL STF WRM VNS OCLCQ VTS NRAMU VT2 OCLCQ AU@ EBLCP DEBSZ DEBBG MERUC ICG WYU OCLCQ REC A6Q DKC OCLCQ HS0 ADU BOL OCLCO AJS OCLCO OCL OCLCQ TAC INARC OCLCO OCLCA OCLCL dlr BUS 002000 bisacsh 659.14/3 22 https://id.oclc.org/worldcat/ddc/E47fR4FgyBXxDk3QrdKQ37HY9C Richter, Thomas The 30-second storyteller the art and business of directing commercials Thomas Richter Thirty-second storyteller : the art and business of directing commercials Boston, MA Thomson Course Technology PTR 2007 Boston, MA Boston, MA Thomson Course Technology PTR 1 online resource (xiii, 304 pages) illustrations 1 online resource (xiii, 304 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc data file Aspiring filmmaker's library Chapter 1. The Commercial Director's World -- What Does a Commercial Director Do? -- How Is a Commercial Made? -- The Ad Agency's Role -- The Agency Staff -- Production and Post Production -- The Specializations -- Survival of the Specialized -- The Director's Relationship with a Production Company -- Chapter 2. Breaking into Commercials -- Creating a Spec Reel -- It's All About the Idea -- Brand Yourself -- Shoot the Same Commercial-Again and Again -- Stay Away from Variety -- Budget Concerns -- A Few No-Brainers -- Contacting Production Companies -- Into the Lion's Den -- Signing, and What to Look For -- I'm Signed-Now What Do I Do? -- Chapter 3. Getting the Job -- The Boards Come In-Now What? -- Your First Look at the Board -- Nuts-and-Bolts Stuff -- Pages Formatted Like a Movie Script -- An Agency Template with Two Columns -- Storyboards with Frames -- Animatic -- What Is Copy? -- Pack Shot -- Super -- Treatment -- The Conference Call -- Chapter 4. The Treatment -- The Appearance -- The Content -- Title Page -- Story -- Look -- Sound -- Casting -- Technical Considerations -- Locations -- Copyright -- Budget -- The Waiting Game -- Chapter 5. Director's Prep -- Shot List -- Beats -- Editing in Advance -- Shooting Board -- Chapter 6. Preproduction -- Casting -- Crew -- Producer -- Assistant Director -- Director of Photography -- Production Designer -- Location -- Stage -- Real Locations -- Production Design -- Wardrobe -- Car Prep -- Chapter 7. Preproduction Meeting -- Take Charge of the Presentation -- Tell the Story -- Step by Step -- Play the Game -- Tech Scout -- Schedule -- Chapter 8. Getting the Shot -- Concentrate on Your Objective -- Discover Your Approach -- Find the Moment -- The Meat -- The Intensity of the Performance -- Movement -- Transitions -- Variations -- Various Shot Sizes -- Go with the Flow -- The Voyeur Cam -- Beware o' the Elements -- Background Plates -- Moving Objects -- Different Exposures -- Logo Backgrounds -- Listen to the Experts -- The Atmosphere -- Chapter 9. Working with the Agency-Dealing with the Client -- Know Your Place -- Video Village -- Never Light According to the Monitor -- Less Is More -- Roll Tape, Hal -- The Attack of the Bad Idea -- Be Part of the Solution -- Extracurricular Activities -- Chapter 10. The Director's Cut -- The Lab -- Push Processing -- Pull Processing -- Skip Bleach/Bleach Bypass -- Dailies -- One-Light -- Safety One-Light -- Transfer All -- Let the Editor Have a Look -- It's Your Vision -- Enter: The Agency -- Chapter 11. Director's Prep -- Telecine -- Who Needs an Adjustment? -- Nitty-Gritty Telecine -- Digital Elements -- 3D Graphics -- 2D Graphics -- Online Edit -- Audio -- Location Sound -- Music Composing -- Sound Design -- Dialogue and Voiceover Recording and Re-Recording -- Audio Mix -- Chapter 12. The Next Step -- The View from Hollywood -- International Representation -- How to Make International Friends -- Cannes You Look at My Reel? -- Work the Web -- Canada -- United Kingdom -- Italy -- Spain -- Germany -- Scandinavia -- Eastern Europe -- Asia -- Middle East -- South and Central America -- Australia/New Zealand -- The Interviewees -- Joe Murray -- Tor Myhren -- Matt Tolmach -- Kelly Trudell -- John van Osdol -- Jim Zoolalian -- DGA -- AICP -- WheresSpot -- Shots Magazine -- Shoot Magazine -- 'boards Magazine -- Adweek -- Advertising Age -- Post Magazine -- Group 101Spots -- FastChannel -- AdCritic -- Source TV -- LA 411 and NY 411 -- Technology Glossary -- Avid -- Frozen Moment -- Green Screen -- Helium Balloons -- High Definition (HD) -- Motion Capture -- Motion Control -- Photosonics -- Previz -- R1 Rig -- Remote (Stabilized) Head -- Repeatable Heads -- Russian Arm -- Snorkel Lenses -- Swing and Tilt Lenses -- Techno Crane -- Wire Cam -- Commercial Director's Sample Contract Use copy. Restrictions unspecified star. MiAaHDL Electronic reproduction. [Place of publication not identified] HathiTrust Digital Library 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL English digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Television advertising- Production and direction Television commercials Television advertising directors Radio advertising Messages publicitaires commercials (oral or performed works) BUSINESS & ECONOMICS- Advertising & Promotion. Radio advertising. Television advertising directors. Television commercials. Werbespot. Filmproduktion. Computer network resources Television commercials. Television commercials. Messages publicitaires télévisés. Print version Richter, Thomas. 30-second storyteller. Boston, MA : Thomson Course Technology PTR, 2007 (DLC) 2006923267 Aspiring filmmaker's library