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Monografía
monografia Rebiun19255249 https://catalogo.rebiun.org/rebiun/record/Rebiun19255249 160824s2017 gw | s |||| 0|eng d 9783658152208 9783658152192 10.1007/978-3-658-15220-8 DOI UPNA0478734 UMA.RE Advances in Advertising Research (Vol. VII) Recurso electrónico] :] Bridging the Gap between Advertising Academia and Practice edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend Servicio en línea Wiesbaden Springer Fachmedien Wiesbaden Imprint: Springer Gabler 2017 Wiesbaden Wiesbaden Springer Fachmedien Wiesbaden Imprint: Springer Gabler XI, 315 p. 51 il XI, 315 p. 51 il European Advertising Academy Modo de acceso: world wide web Springer (e-Books) Business Marketing Business and Management Christodoulides, George. ed. lit Stathopoulou, Anastasia. ed. lit Eisend, Martin. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)