Descripción del título
Monografía
monografia Rebiun19255248 https://catalogo.rebiun.org/rebiun/record/Rebiun19255248 170616s2017 gw | s |||| 0|eng d 9783658187316 9783658187309 10.1007/978-3-658-18731-6 DOI UPNA0478756 UMA.RE Advances in Advertising Research VIII Recurso electrónico] :] Challenges in an Age of Dis-Engagement edited by Vesna Zabkar, Martin Eisend Servicio en línea Wiesbaden Springer Fachmedien Wiesbaden Imprint: Springer Gabler 2017 Wiesbaden Wiesbaden Springer Fachmedien Wiesbaden Imprint: Springer Gabler XI, 293 p. 38 il XI, 293 p. 38 il European Advertising Academy Modo de acceso: world wide web Springer (e-Books) Business Marketing Business and Management Zabkar, Vesna. ed. lit Eisend, Martin. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)