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Advances in Chinese Brand M...

Advances in Chinese Brand Management

Balmer, John M. T.,

Chen, Weifeng.,

Palgrave Macmillan UK 2017

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Business Market research Customer relations- International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business

Monografía

monografia Rebiun19255281 https://catalogo.rebiun.org/rebiun/record/Rebiun19255281 170119s2017 xxk| s |||| 0|eng d 9781352000115 9781352000108 10.1057/978-1-352-00011-5 DOI UPNA0478423 UMA.RE Advances in Chinese Brand Management Recurso electrónico] edited by John M. T. Balmer, Weifeng Chen Servicio en línea London Palgrave Macmillan UK Imprint: Palgrave Macmillan 2017 London London Palgrave Macmillan UK Imprint: Palgrave Macmillan X, 354 p X, 354 p Journal of Brand Management: Advanced Collections Modo de acceso: world wide web Springer (e-Books) Business Market research Customer relations- Management International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business Balmer, John M. T. ed. lit Chen, Weifeng. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)

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Cerrar

monografia Rebiun19255281 https://catalogo.rebiun.org/rebiun/record/Rebiun19255281 170119s2017 xxk| s |||| 0|eng d 9781352000115 9781352000108 10.1057/978-1-352-00011-5 DOI UPNA0478423 UMA.RE Advances in Chinese Brand Management Recurso electrónico] edited by John M. T. Balmer, Weifeng Chen Servicio en línea London Palgrave Macmillan UK Imprint: Palgrave Macmillan 2017 London London Palgrave Macmillan UK Imprint: Palgrave Macmillan X, 354 p X, 354 p Journal of Brand Management: Advanced Collections Modo de acceso: world wide web Springer (e-Books) Business Market research Customer relations- Management International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business Balmer, John M. T. ed. lit Chen, Weifeng. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)