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Retail marketing and brandi...

Retail marketing and branding [a definitive guide to maximizing ROI

Perrey, Jesko

Wiley 2013

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Branding (Marketing) Brand name products Retail trade

Monografía

monografia Rebiun13155023 https://catalogo.rebiun.org/rebiun/record/Rebiun13155023 120107s2013 enkab s 001 0 eng d 9781118489529 9781118489505 e-book) UPVA 997918776803706 UAM 991008358919004211 UPM 991006209957304212 UCAR 991008473536204213 CBUC 991009849096106719 CBUC 991010343929206709 CBUC 991010343929206709 CBUC 991000985947906712 CBUC 991012594650606708 UPCT u240255 CaPaEBR. CaPaEBR. UMA.RE Perrey, Jesko Retail marketing and branding Recurso electrónico] a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke 2nd ed Chichester, West Sussex Wiley 2013 Chichester, West Sussex Chichester, West Sussex Wiley xxii, 374 p. ill., maps xxii, 374 p. E-Libro "Perspectives on consumer industries & retail"--Cover Includes index pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Electronic reproduction. Palo Alto, Calif. ebrary 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Branding (Marketing) Brand name products Retail trade Spillecke, Dennis E-Libro (Servicio en línea)

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monografia Rebiun13155023 https://catalogo.rebiun.org/rebiun/record/Rebiun13155023 120107s2013 enkab s 001 0 eng d 9781118489529 9781118489505 e-book) UPVA 997918776803706 UAM 991008358919004211 UPM 991006209957304212 UCAR 991008473536204213 CBUC 991009849096106719 CBUC 991010343929206709 CBUC 991010343929206709 CBUC 991000985947906712 CBUC 991012594650606708 UPCT u240255 CaPaEBR. CaPaEBR. UMA.RE Perrey, Jesko Retail marketing and branding Recurso electrónico] a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke 2nd ed Chichester, West Sussex Wiley 2013 Chichester, West Sussex Chichester, West Sussex Wiley xxii, 374 p. ill., maps xxii, 374 p. E-Libro "Perspectives on consumer industries & retail"--Cover Includes index pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Electronic reproduction. Palo Alto, Calif. ebrary 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web E-Libro Branding (Marketing) Brand name products Retail trade Spillecke, Dennis E-Libro (Servicio en línea)