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Advances in Luxury Brand Ma...

Advances in Luxury Brand Management

Kapferer, Jean-Noël,

Kernstock, Joachim.,

Brexendorf, Tim Oliver.,

Powell, Shaun M.,

Springer International Publishing 2017

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Business Market research Customer relations- Business and Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management

Monografía

monografia Rebiun19255449 https://catalogo.rebiun.org/rebiun/record/Rebiun19255449 170921s2017 gw | s |||| 0|eng d 9783319511276 9783319511269 10.1007/978-3-319-51127-6 DOI UPNA0478609 UMA.RE Advances in Luxury Brand Management Recurso electrónico] edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell Servicio en línea Cham Springer International Publishing Imprint: Palgrave Macmillan 2017 Cham Cham Springer International Publishing Imprint: Palgrave Macmillan X, 256 p. 15 il X, 256 p. 15 il Journal of Brand Management: Advanced Collections Modo de acceso: world wide web Springer (e-Books) Business Market research Customer relations- Management Business and Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management Kapferer, Jean-Noël ed. lit Kernstock, Joachim. ed. lit Brexendorf, Tim Oliver. ed. lit Powell, Shaun M. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)

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monografia Rebiun19255449 https://catalogo.rebiun.org/rebiun/record/Rebiun19255449 170921s2017 gw | s |||| 0|eng d 9783319511276 9783319511269 10.1007/978-3-319-51127-6 DOI UPNA0478609 UMA.RE Advances in Luxury Brand Management Recurso electrónico] edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell Servicio en línea Cham Springer International Publishing Imprint: Palgrave Macmillan 2017 Cham Cham Springer International Publishing Imprint: Palgrave Macmillan X, 256 p. 15 il X, 256 p. 15 il Journal of Brand Management: Advanced Collections Modo de acceso: world wide web Springer (e-Books) Business Market research Customer relations- Management Business and Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management Kapferer, Jean-Noël ed. lit Kernstock, Joachim. ed. lit Brexendorf, Tim Oliver. ed. lit Powell, Shaun M. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)