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Advances in National Brand ...

Advances in National Brand and Private Label Marketing [Fourth International Conference, 2017

Martínez-López, Francisco J.,

Gázquez Abad, Juan Carlos,

Ailawadi, Kusum L.,

Yagüe, María Jesús,

Springer International Publishing 2017

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Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership

Monografía

monografia Rebiun19255481 https://catalogo.rebiun.org/rebiun/record/Rebiun19255481 170622s2017 gw | s |||| 0|eng d 9783319597010 9783319597003 10.1007/978-3-319-59701-0 DOI UPNA0478721 UMA.RE Advances in National Brand and Private Label Marketing Recurso electrónico] :] Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén Servicio en línea Cham Springer International Publishing Imprint: Springer 2017 Cham Cham Springer International Publishing Imprint: Springer XI, 210 p. 15 il., 6 il. col XI, 210 p. 15 il., 6 il. col Springer Proceedings in Business and Economics 2198-7246 Modo de acceso: world wide web Springer (e-Books) Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Martínez-López, Francisco J. ed. lit Gázquez Abad, Juan Carlos ed. lit Ailawadi, Kusum L. ed. lit Yagüe, María Jesús ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)

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monografia Rebiun19255481 https://catalogo.rebiun.org/rebiun/record/Rebiun19255481 170622s2017 gw | s |||| 0|eng d 9783319597010 9783319597003 10.1007/978-3-319-59701-0 DOI UPNA0478721 UMA.RE Advances in National Brand and Private Label Marketing Recurso electrónico] :] Fourth International Conference, 2017 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén Servicio en línea Cham Springer International Publishing Imprint: Springer 2017 Cham Cham Springer International Publishing Imprint: Springer XI, 210 p. 15 il., 6 il. col XI, 210 p. 15 il., 6 il. col Springer Proceedings in Business and Economics 2198-7246 Modo de acceso: world wide web Springer (e-Books) Business Marketing Leadership E-business Electronic commerce E-commerce Business and Management Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership Martínez-López, Francisco J. ed. lit Gázquez Abad, Juan Carlos ed. lit Ailawadi, Kusum L. ed. lit Yagüe, María Jesús ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)