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monografia Rebiun19289864 https://catalogo.rebiun.org/rebiun/record/Rebiun19289864 170106s2017 gw | s |||| 0|eng d 9783319455969 9783319455952 10.1007/978-3-319-45596-9 DOI UPNA0478537 UMA.RE Creating Marketing Magic and Innovative Future Marketing Trends Recurso electrónico] Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference edited by Maximilian Stieler Servicio en línea Cham Springer International Publishing Imprint: Springer 2017 Cham Cham Springer International Publishing Imprint: Springer XLI, 1514 p. 47 il., 30 il. col XLI, 1514 p. 47 il., 30 il. col Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2363-6165 Modo de acceso: world wide web Springer (e-Books) Business Internet marketing Customer relations- Management Leadership Call centers Business and Management Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service Stieler, Maximilian. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)