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Ethics and Neuromarketing [...

Ethics and Neuromarketing [Implications for Market Research and Business Practice

Thomas, Andrew R.,

Pop, Nicolae Alexandru.,

Iorga, Ana Maria.,

Ducu, Cristian.,

Springer International Publishing 2017

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Business Market research Leadership Business ethics Economic policy Business and Management Market Research/Competitive Intelligence Business Strategy/Leadership Business Ethics R & D/Technology Policy

Monografía

monografia Rebiun19324011 https://catalogo.rebiun.org/rebiun/record/Rebiun19324011 161019s2017 gw | s |||| 0|eng d 9783319456096 9783319456072 10.1007/978-3-319-45609-6 DOI UPNA0478538 UMA.RE Ethics and Neuromarketing Recurso electrónico] Implications for Market Research and Business Practice edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu Servicio en línea Cham Springer International Publishing Imprint: Springer 2017 Cham Cham Springer International Publishing Imprint: Springer XV, 209 p. 31 il. col XV, 209 p. 31 il. col Modo de acceso: world wide web Springer (e-Books) Business Market research Leadership Business ethics Economic policy Business and Management Market Research/Competitive Intelligence Business Strategy/Leadership Business Ethics R & D/Technology Policy Thomas, Andrew R. ed. lit Pop, Nicolae Alexandru. ed. lit Iorga, Ana Maria. ed. lit Ducu, Cristian. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)

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monografia Rebiun19324011 https://catalogo.rebiun.org/rebiun/record/Rebiun19324011 161019s2017 gw | s |||| 0|eng d 9783319456096 9783319456072 10.1007/978-3-319-45609-6 DOI UPNA0478538 UMA.RE Ethics and Neuromarketing Recurso electrónico] Implications for Market Research and Business Practice edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu Servicio en línea Cham Springer International Publishing Imprint: Springer 2017 Cham Cham Springer International Publishing Imprint: Springer XV, 209 p. 31 il. col XV, 209 p. 31 il. col Modo de acceso: world wide web Springer (e-Books) Business Market research Leadership Business ethics Economic policy Business and Management Market Research/Competitive Intelligence Business Strategy/Leadership Business Ethics R & D/Technology Policy Thomas, Andrew R. ed. lit Pop, Nicolae Alexandru. ed. lit Iorga, Ana Maria. ed. lit Ducu, Cristian. ed. lit SpringerLink Books (Servicio en línea) Business and Management (Springer Books)